Handled the B2B, B2C and MICE sales and marketing efforts for the organisation. Arrangement of familiarisation Trip, Roadshows and media events to establish the retail outlet as the top attraction choice for visitors travelling out to Europe. Led strategic partnership with agents, airlines, tourism boards and financial companies to increase brand exposure.
Turismo Chile had intended to participate in ITB Asia in Singapore to expand its marketing efforts in the region and require local and regional support for B2C and B2C Sales and Marketing. The company had supported the NTO to coordinate with the booth arrangements, logistics, and operational requirements including, the arrangement of sales and media appointments for the overseas delegates.
Establish new resort sales agreement with agents to increase revenue and distribution. Hosted familiarisation trip for partners for sales visits. Increase PR and brand exposure through media tie up and interviews.
"...Melvin has helped us to position ourselves in this strategic market and become a must visit shopping tourism destination for every leisure and MICE groups ...... I would always recommend Melvin to represent any EU company."
Mr. Marcelo Molinari
Global Director of Marketing
The Bicester Village Collection
"From my business association with Melvin, he is always consistent, driven, efficient and highly professional. I really like his caring and meticulous nature. All these characteristics make him a great and caring leader."
Ms. Yvonne Low
Owner & Founder
The Traveller DMC
"...Melvin’s deep knowledge of the industry and his willingness to share made it a pleasure to work with him. Melvin’s win-win approach in all our dealings makes him a trusted partner."
Mr. Ooi Peng Ee
Publisher & Head, TTG Global Commerce
TTG Tourism Group